It has become obvious in recent months that publishers are struggling to find innovative ways to market the books they're producing (vooks, anyone?), their marketing techniques becoming more and more heavy-handed over time. Authors must now have blogs, Twitter accounts, Facebook friends, and other virtual tentacles spread through the internet. Here are several of the marketing techniques that have taken me by surprise recently:
Online games are always fun, and they can definitely have a drawing power for those of us who spend a lot of time online. For example, whoever is behind the marketing for Gail Carriger's Soulless is a genius--an oddly addictive online paper doll replete with many Victorian ensembles and accessories is a great idea. Plus, it's so much better than real paper dolls because it involves (a) no cutting, (b) no stupid, annoying tabs, and (c) no clean-up. I'm almost tempted to buy Soulless, but I try not to spend money on books I won't feel the need to write in, dog ear, or otherwise deface.